About Helix Market Research

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What We Do 

Helix Market Research is a privately commissioned research firm that specializes in research-driven market strategy. Our clients trust us to capture the attention of hard to reach B2B buyers and provide deep levels of intelligence on where their market is heading and how their buyers are responding. By combining industry-relevant research and in-CRM intelligence on individual respondents Helix Market Research breaks the mold of traditional qualitative and quantitative research. 

Our Leadership

Nichole Kelly

Nichole Kelly

Principal

Nichole Kelly is the market strategist and researcher who pioneered the proprietary research methodologies used by Helix Market Research. This methodology combines her 23 years of industry-leading marketing and innovative data integration experience to break the mold for traditional qualitative and quantitative research. Her approach to capturing the interest and attention amongst some of the hardest to reach executives and translate that interest into ground breaking research and in-CRM sales intelligence for clients represents a massive evolution for market research. Her landmark research includes the 2019 Executive Study of Emotional Intelligence, the 2020 Information Technology Economic Impact of COVID-19 Research Study and the 2020 State of Cybersecurity Research Study. 

Sean McDermott

Sean McDermott

Principal

Sean McDermott is a successful serial entrepreneur and innovator of Technology. He’s spent the last 30+ years partnering with the Fortune 1000 to build the complex IT Operations infrastructure that powers some of the largest brands in the world. He is a  pioneer who has led the IT industry through the dot com bust, 9/11 and the 2008 recession. Now, he is spearheading research to help the mid-size and enterprise level IT Executives navigate the impact of COVID-19 and the current economic climate. He is known for leading the charge for industry pivots using a Move To Offense methodology and helping his clients navigate uncharted waters. His landmark research includes the 2020 IT Economic Impact of COVID-19 Research Study and the 2020 State of Cybersecurity Research Study.

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